Mc DONALDS

Mc Donalds | Interactive video projection

For the good people over at McDonalds HK the studio created an immersive interactive video projection for the ‘Coach McNugget Art World’ at the M+ Art Pavilion in Hong Kong curated by Kevin Poon.

The installation consisted of 4 seamless wall projections and motion detectors to display a floating universe of FrankNitty3000 designed McNugget characters mixed with Sauces and other McDonalds related elements.

The audience was able to move around the projection by simply walking around the room, make floating sauces and nuggets appear and fly them around the room by using arm gestures.

In addition we designed and built a matching A.R. face decoration filter activated through a QR code with a direct link to Instagram.